Are you using small business software to its utmost advantage? For today’s computer-centered business, your software is the lifeline to all of your business functions. From marketing to meetings and everything in between, making sure you have the right small business software will keep you at your most productive the whole day through.
Small Business Software for Every Part of Your Day
The Morning Paper: A Reliable RSS Reader
Every small business owner needs to stay abreast of business politics: whether the news concerns your particular industry, small business debates in D.C. or the state of small business optimism. A huge range of events could affect your small business, and keeping up might just help you spot an important opportunity or avert impending disaster. An RSS reader basically screens your chosen news outlets and filters out the most relevant articles for you. Consider it akin to a newspaper made up of only the articles you want to read.
RSS readers have grown wildly popular, and many of these programs are completely free. Popular programs such as Awasu and Omea Reader will provide excellent service without costing you a single penny. For example, these RSS readers can even deliver blog updates, podcasts and so on right to your e-mail inbox. If you fall in love with the software, you can pay for expanded services.
Kicking the day off: Calendar Management Software
The right small business software gets you mentally ready for your day, cutting down on unpleasant surprises and missed appointments. An excellent calendar management program assists with meeting schedules, to-do lists and upcoming deadlines. This way you know exactly what you need to accomplish that day in order to stay on the ball.
You may want simple and specialized appointment software, such as the Desktop iCalendar Lite or Google Calendar for those who prefer cloud computing. (Both programs are free). More comprehensive programs such as Basecamp help you manage every aspect of your projects with features like file sharing and discussion forums on top of standard calendar management. There’s no risk to check out this software, as you can try your first project for free.
Lunch with Friends: Marketing Software
You can sit there and spend all your time tweeting, but that frankly wouldn’t be very efficient. (After a certain point, it wouldn’t be very fun either). Luckily for small business owners everywhere, a whole suite of marketing and social media small business software has appeared on the market.
Software such as SurveyMonkey can help you perform marketing research, while services like MailChimp maintains e-mail marketing campaigns. For all your social network needs, programs such as WildFire Interactive and Shoutlet help you manage accounts, create campaigns and track feedback—all on a single platform.
Closing Shop: Accounting Software
Last but definitely not least, you need to take stock of your finances. Given the importance of cash flow, this should probably be an all day concern. At the very least, you want to check in at the beginning and end of the day to maintain your very essential cash flow calendar. For simple and straightforward programs, free and basic options include Freshbooks and Wave Accounting. Since finances lie at the very foundation of your small business, you may want to go all out on this small business software. For a more in-depth look, check out our discussion on the best accounting software for your small business.
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