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Marketing & Strategy, Trends

How Your Business Can Make Sales on Social Media

Did you know that The 500 biggest retailers earned $3.3 billion from social shopping in 2014, up 26% from 2013, according to the Internet Retailer’s Social Media 500. Social media is being used at unprecedented rates, and users are going…

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Management, Marketing & Strategy

Your Customers Are Diverse, So Why Isn’t Your Business Strategy?

Your customers already are incredibly diverse. According to the 2010 U.S. Census, 36% of the population identifies as a racial or ethnic minority group. Your customers are going to become increasing more diverse. If current rates of national population change trend…

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Marketing & Strategy, Marketing Agency Guides, Trends

Top Marketing Trends from Ad Age’s 2015 Marketing Report

Whether you’re the in-house marketing point person for your company or the owner of your own small agency, it’s important to understand the trends in your industry. I took a look at Ad Age’s 2015 State of The Marketing Industry…

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Uncategorized

What B2B Customers Want: Your Product & Service Listing Page

B2B customers are a unique group of consumers. They are often “shopping” with purpose, feel more pressure to make the correct decision than a B2C customer feels, and tend to be incredibly busy. According to research, a vendor’s website is…

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Uncategorized

What B2B Customers Want: Your Contact Page

Part One: B2B customers are a unique group of consumers. They are often “shopping” with purpose, feel more pressure to make the “correct”/best decision than a B2C customer feels, and tend to be incredibly busy. When making considering a purchase,…

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Marketing & Strategy

How B2Bs Can Improve Their Organic Reach on Facebook

Most small businesses have a love/hate relationship with Facebook. Businesses need to be have a profile, because their consumers now expect to be able to find brands on Facebook, and for the powerful purpose of social proof (the number of likes or…

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HR, Management

Office Etiquette for Modern Times – 20 Common Mistakes

Bosses, coworkers, and HR reps take note- it’s time for a quick refresher on office etiquette. It’s incredibly important to create a positive and enjoyable workplace environment- happy employees are more productive and innovative. You may not even realize you’re…

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Marketing & Strategy

How to Take Great Photos of Your Business and Goods

You’ve heard time and time again that a picture is worth a thousand words. These days, we certainly live in a photo-centric world. Whether on your company’s website, on Facebook, Twitter, Instagram, Google +, Yelp, or any other digital platform—images are…

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Marketing & Strategy

When Should Your Business Use a Marketing Agency?

Marketing. Every business owner knows we can’t survive without it, and yet it can be such a drain on time and resources if it isn’t your primary job. The cherry on top? Many businesses feel that the return on investment tends to…

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Accountants

Creative Accounting or Plain Old Misleading Accounting?

Everyone likes creativity, right? From that artfully angled Instagram post of your expertly prepared breakfast to the cleverly worded article on your favorite blog—in the information age, creativity is what makes the world go round. It’s what makes ideas, people,…

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