Marketing & Strategy

The Shy Businessperson’s Guide to Self-Promotion Online

self-promotion

Are you a business owner who doesn’t mind getting in the face of every potential customer out there, no matter how nerve-wracking the experience might be? Or are you like many entrepreneurs out there who shrink from the idea of…

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Marketing & Strategy

How Altruism Gives Back to Your Business

corporate-social-responsibility

We all know how good it feels to help someone in need, however, did you know giving back to someone can also boost your business? By supporting your community and attaching to certain social initiatives, you can not only better…

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Marketing & Strategy

Getting More Bang For Your Buck From PPC

ppc-vs-seo

For any small business looking at getting into online marketing, they often are faced with an immediate choice: SEO or PPC? Often times small business owners will choose SEO over PPC because of the misconception that “SEO is free”. Not…

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Marketing & Strategy

The Best Twitter Feeds for Small Business Advice

twitter

Twitter is, of all the social avenues, the most overwhelming and hardest to navigate. It can be difficult to establish how this service can benefit your business, and even more so, to figure out who to follow. Small business owners…

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