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Marketing & Strategy

Should Your Small Business Offer Delivery? A Complete Guide

With the new year upon, it’s time to think about ways you can innovate and grow your business in the new year. The end of the year is a good time to reflect on the latest changes and trends within the small…

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Marketing & Strategy

What Emotions Trigger Customers To Buy

Love. Hate. Fear. Jealousy. Trust. Competition. In many ways, emotions are what make the world go round. Emotions are why we do what we do—especially why we do what we do when we’re acting impulsively.  When it comes to marketing…

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Marketing & Strategy

9 Creative Ways to Add a Customer Loyalty Program to Any Small Biz

One of your best assets as a small business is your connection with your customers and the connection they feel to you in turn. In order to remind your customers how much you appreciate their continued business, and to run…

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Management, Marketing & Strategy

3 Things Small Business Owners Don’t Know About Their Customers

It’s true that you know your customers (at least as a group) better than anyone else. But what you might not realize is that they are driven to make their consuming decisions based on a set of principles called behavioral…

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Marketing & Strategy, Small Business Online Presence

Does Your Small Business Need a Mobile App?

Mobile platforms are on the rise, with 60% of total digital time being spent on mobile devices in 2014. A good deal of traffic, especially from social shares, is coming from visitors who are viewing your content on a mobile…

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Marketing & Strategy, Small Business News

How Atlas by Facebook Will Change Advertising for Businesses

What is Atlas by Facebook, and how will it affect your business? The Atlas technology has changed hands a few times, but now Facebook is relaunching the tool to help marketers target ads across multiple devices. Microsoft originally acquired Atlas…

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Marketing & Strategy

Get A Fabulous Window Display in Just 30 Minutes!

Think of your store’s window display as free billboards that you can change as often (or as infrequently) as you like. Don’t waste the opportunity to grab a potential customer’s attention with a boring or cluttered display. Designing a gripping…

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Marketing & Strategy

10 Surprising Ways The Local Government Can Help Your Business

Your local chamber of commerce or city council can’t run ads or marketing for you, but there are still many ways you could get them to give your business a boost. Your local government is actually one of the best small…

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Management, Marketing & Strategy, Money

The 3 Things All Business Owners Should Know About Pricing

Freelancers, entrepreneurs, and business owners have all faced the question at some point: “How much should I charge?” There are two schools of thought about pricing out your work, but both of them agree that you should not be choosing…

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Marketing & Strategy, Small Business Online Presence

Top 10 Tips to Write an “About Us” Page that Works!

Your About Us page is often the first place visitors to your website go to find answers: Who are you? What do you do? Most importantly, what can you do for them? These ten tips with corresponding examples will help…

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