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Marketing & Strategy, Small Business Online Presence

How B2Bs Can Improve Their Organic Reach on Facebook

Most small businesses have a love/hate relationship with Facebook. Businesses need to be have a profile, because their consumers now expect to be able to find brands on Facebook, and for the powerful purpose of social proof (the number of likes or…

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Marketing & Strategy, Small Business Online Presence

How to Take Great Photos of Your Business and Goods

You’ve heard time and time again that a picture is worth a thousand words. These days, we certainly live in a photo-centric world. Whether on your company’s website, on Facebook, Twitter, Instagram, Google +, Yelp, or any other digital platform—images are…

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Marketing & Strategy, Small Business Owner's Guide

When Should Your Business Use a Marketing Agency?

Marketing. Every business owner knows we can’t survive without it, and yet it can be such a drain on time and resources if it isn’t your primary job. The cherry on top? Many businesses feel that the return on investment tends to…

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Marketing & Strategy, Small Business Online Presence

The 10 Best B2B Facebook Pages

With over 1 Billion users, Facebook is basically like a second internet, and a must for all businesses, even local small businesses or business to business (B2B) enterprises. If you think that the nature of product, service, client-base or location…

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Marketing & Strategy

12 Marketing Buzz Words to Grab Customer Attention

My favorite thing to write about is small business marketing tips! To kick off 2015, I am going to introduce you all to the concept of “buzzwords”. In the marketing and advertising world, buzzwords are key signifiers of what consumers are most…

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Marketing & Strategy, Small Business Owner's Guide

Are You Packaging Your Goods Correctly?

Is your packaging design setting the best possible tone with your customers for what they can expect from your product?  When a consumer walks into a store or clicks onto a website to make a purchase, they’re met with a…

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Marketing & Strategy

10 Insider Tips to Help Businesses Get Press Coverage

All of us on the Funding Gates marketing team just can’t stress enough the importance of getting local press coverage for your small business. Potential customers still trust news sources more than any other resource, and the links you get from…

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Marketing & Strategy

Should Your Small Business Offer Delivery? A Complete Guide

With the new year upon, it’s time to think about ways you can innovate and grow your business in the new year. The end of the year is a good time to reflect on the latest changes and trends within the small…

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Marketing & Strategy

What Emotions Trigger Customers To Buy

Love. Hate. Fear. Jealousy. Trust. Competition. In many ways, emotions are what make the world go round. Emotions are why we do what we do—especially why we do what we do when we’re acting impulsively.  When it comes to marketing…

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