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Marketing & Strategy

Four Types of Brand Partnerships That Will Grow Your Business

1 Connect To New Audiences Have you been angling to get in younger (or older) customers? How about more men, or women? If you’ve found your brand pigeonholed, reach out to a business who is succeeding with your targeted demographic to…

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Marketing & Strategy, Trends

How Your Business Can Make Sales on Social Media

Did you know that The 500 biggest retailers earned $3.3 billion from social shopping in 2014, up 26% from 2013, according to the Internet Retailer’s Social Media 500. Social media is being used at unprecedented rates, and users are going…

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Marketing Agency Guides

Five Reasons Marketing Agencies Should Offer Review Site Management

Entrepreneur. Manager. Product buyer. Accountant. HR. Marketer. Small business owners wear a lot of hats. An owner may slip in and out of many roles which, in a larger company, would be divided among a large staff. But a small…

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Marketing & Strategy

Four Companies Excelling At Social Media Humor

One of the latest social media tips for small business is to be funny! Embracing social media humor is a brilliant way to stay out from the crowds of brands and businesses already posting away on social media. Using humor…

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Management, Marketing & Strategy

Five Lessons from the Best B2B Business Books

Knowledge is power. Knowledge will help you achieve the biggest gains for your business. If you’re a B2B small business owner, checking out the latest B2B business books could be the very best thing you do for your business. But here…

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Accountants, Marketing & Strategy

How To Find The Heart of Your Accounting Practice

According to plenty of research, summarized wonderfully in this article in the Harvard Business Review, 95% of purchase decisions take place unconsciously, as emotional decisions. The theory continues that most people assign a false logic to their decisions, when examining…

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Marketing & Strategy, Trends

3 B2B Marketing Trends To Try This Summer

School may be out for summer, but the rest of us are still in the office, trudging along toward Q2 sales reports while dreaming of a tropical getaway(which you should take, by the way- science says so!) Our tips for…

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Marketing & Strategy

Should You Include Pinterest In Your B2B Marketing Strategy?

Your small business may already on Facebook, Twitter and LinkedIn to promote your business and to cultivate potential leads into paying customers for your business (great job!)- but your work is not done yet! With an ever-growing number of social platforms available for…

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Management, Marketing & Strategy

Your Customers Are Diverse, So Why Isn’t Your Business Strategy?

Your customers already are incredibly diverse. According to the 2010 U.S. Census, 36% of the population identifies as a racial or ethnic minority group. Your customers are going to become increasing more diverse. If current rates of national population change trend…

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Marketing & Strategy

Four Quick & Easy Google Analytics Tips For B2Bs

After a few hours of scheduling social media posts (need ideas?) across all your different platforms, do you find yourself wondering “Is anybody even reading these?” The answer is YES! But if you want more than that, you’re going to have…

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