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Marketing & Strategy, Small Business Online Presence

The 10 Best B2B Facebook Pages

With over 1 Billion users, Facebook is basically like a second internet, and a must for all businesses, even local small businesses or business to business (B2B) enterprises. If you think that the nature of product, service, client-base or location…

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Marketing & Strategy

12 Marketing Buzz Words to Grab Customer Attention

My favorite thing to write about is small business marketing tips! To kick off 2015, I am going to introduce you all to the concept of “buzzwords”. In the marketing and advertising world, buzzwords are key signifiers of what consumers are most…

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Marketing & Strategy

Are You Packaging Your Goods Correctly?

Is your packaging design setting the best possible tone with your customers for what they can expect from your product?  When a consumer walks into a store or clicks onto a website to make a purchase, they’re met with a…

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Marketing & Strategy

10 Insider Tips to Help Businesses Get Press Coverage

All of us on the Funding Gates marketing team just can’t stress enough the importance of getting local press coverage for your small business. Potential customers still trust news sources more than any other resource, and the links you get from…

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Marketing & Strategy

Should Your Small Business Offer Delivery? A Complete Guide

With the new year upon, it’s time to think about ways you can innovate and grow your business in the new year. The end of the year is a good time to reflect on the latest changes and trends within the small…

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Marketing & Strategy

What Emotions Trigger Customers To Buy

Love. Hate. Fear. Jealousy. Trust. Competition. In many ways, emotions are what make the world go round. Emotions are why we do what we do—especially why we do what we do when we’re acting impulsively.  When it comes to marketing…

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Marketing & Strategy

9 Creative Ways to Add a Customer Loyalty Program to Any Small Biz

One of your best assets as a small business is your connection with your customers and the connection they feel to you in turn. In order to remind your customers how much you appreciate their continued business, and to run…

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Management, Marketing & Strategy

3 Things Small Business Owners Don’t Know About Their Customers

It’s true that you know your customers (at least as a group) better than anyone else. But what you might not realize is that they are driven to make their consuming decisions based on a set of principles called behavioral…

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Marketing & Strategy, Small Business Online Presence

Does Your Small Business Need a Mobile App?

Mobile platforms are on the rise, with 60% of total digital time being spent on mobile devices in 2014. A good deal of traffic, especially from social shares, is coming from visitors who are viewing your content on a mobile…

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