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Marketing & Strategy, Trends

Top Marketing Trends from Ad Age’s 2015 Marketing Report

Whether you’re the in-house marketing point person for your company or the owner of your own small agency, it’s important to understand the trends in your industry. I took a look at Ad Age’s 2015 State of The Marketing Industry…

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Marketing & Strategy, Small Business Owner's Guide

3 Ways To Accelerate Your Growth With Content Marketing

by Pilar Nalwimba, SuperTasker.com It’s safe to say that content marketing is fast becoming a powerful marketing and sales tool, with 75% of B2B buyers relying more on content to carry out research and make B2B purchasing decisions than they…

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Marketing & Strategy, Small Business Owner's Guide

10 Genius Business Card Ideas Just For Small Businesses

The common association of business cards is business executives swapping cards at a business development meeting- but business cards can actually be great tool for small businesses too! Here are some great tips and tricks to turn the common business…

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Marketing & Strategy, Small Business Online Presence

5 Incredibly Successful B2B Social Media Campaigns

Everyone knows by now that social media is an essential component of any modern marketing campaign. But for B2B companies—especially those peddling less-than-exciting products—determining exactly how to bring their brand voice to social media in an exciting and engaging way…

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Marketing & Strategy, Small Business Owner's Guide

The Smart Business Owner’s Guide to Budget-Friendly Marketing Strategy

Marketing is definitely more effective and budget-friendly than advertising, but there are still things you can do to get the most bang for your buck possible (and to trim expenses!). Low budget marketing can still be incredibly effective and successful.…

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Marketing & Strategy, Small Business Online Presence

How B2Bs Can Improve Their Organic Reach on Facebook

Most small businesses have a love/hate relationship with Facebook. Businesses need to be have a profile, because their consumers now expect to be able to find brands on Facebook, and for the powerful purpose of social proof (the number of likes or…

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Marketing & Strategy, Small Business Online Presence

How to Take Great Photos of Your Business and Goods

You’ve heard time and time again that a picture is worth a thousand words. These days, we certainly live in a photo-centric world. Whether on your company’s website, on Facebook, Twitter, Instagram, Google +, Yelp, or any other digital platform—images are…

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Marketing & Strategy, Small Business Owner's Guide

When Should Your Business Use a Marketing Agency?

Marketing. Every business owner knows we can’t survive without it, and yet it can be such a drain on time and resources if it isn’t your primary job. The cherry on top? Many businesses feel that the return on investment tends to…

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Marketing & Strategy, Small Business Online Presence

The 10 Best B2B Facebook Pages

With over 1 Billion users, Facebook is basically like a second internet, and a must for all businesses, even local small businesses or business to business (B2B) enterprises. If you think that the nature of product, service, client-base or location…

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