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Marketing & Strategy

Which Small Businesses Are The Best Fit For Your Marketing Agency?

American is the land of small business, and many of them could benefit from your marketing agency’s services! Accordingly to a recent small business marketing survey by Yodle: Only 14% of small businesses have an acquisition marketing program in place…

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Accountants, Marketing & Strategy

How To Find The Heart of Your Accounting Practice

According to plenty of research, summarized wonderfully in this article in the Harvard Business Review, 95% of purchase decisions take place unconsciously, as emotional decisions. The theory continues that most people assign a false logic to their decisions, when examining…

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Marketing & Strategy

Small Business Social Media Strategy in 2 Minutes Flat

Absolutely every small business can benefit from having a social media presence and  strategy. Creating your business’ social strategy  doesn’t have to take much effort — here’s your guide to understanding and crafting your own small business social media strategy in…

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Marketing & Strategy, Small Business Owner's Guide, Trends

3 B2B Marketing Trends To Try This Summer

School may be out for summer, but the rest of us are still in the office, trudging along toward Q2 sales reports while dreaming of a tropical getaway(which you should take, by the way- science says so!) Our tips for…

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Marketing & Strategy

Should You Include Pinterest In Your B2B Marketing Strategy?

Your small business may already on Facebook, Twitter and LinkedIn to promote your business and to cultivate potential leads into paying customers for your business (great job!)- but your work is not done yet! With an ever-growing number of social platforms available for…

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Management, Marketing & Strategy, Small Business Owner's Guide

Your Customers Are Diverse, So Why Isn’t Your Business Strategy?

Your customers already are incredibly diverse. According to the 2010 U.S. Census, 36% of the population identifies as a racial or ethnic minority group. Your customers are going to become increasing more diverse. If current rates of national population change trend…

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Marketing & Strategy, Small Business Online Presence, Small Business Owner's Guide

4 Quick & Easy Google Analytics Tips For B2Bs

After a few hours of scheduling social media posts (need ideas?) across all your different platforms, do you find yourself wondering “Is anybody even reading these?” The answer is YES! But if you want more than that, you’re going to have…

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Marketing & Strategy, Trends

Top Marketing Trends from Ad Age’s 2015 Marketing Report

Whether you’re the in-house marketing point person for your company or the owner of your own small agency, it’s important to understand the trends in your industry. I took a look at Ad Age’s 2015 State of The Marketing Industry…

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Marketing & Strategy, Small Business Owner's Guide

3 Ways To Accelerate Your Growth With Content Marketing

by Pilar Nalwimba, SuperTasker.com It’s safe to say that content marketing is fast becoming a powerful marketing and sales tool, with 75% of B2B buyers relying more on content to carry out research and make B2B purchasing decisions than they…

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Marketing & Strategy, Small Business Owner's Guide

10 Genius Business Card Ideas Just For Small Businesses

The common association of business cards is business executives swapping cards at a business development meeting- but business cards can actually be great tool for small businesses too! Here are some great tips and tricks to turn the common business…

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