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Marketing & Strategy, Small Business Online Presence

Top 10 Tips to Write an “About Us” Page that Works!

Your About Us page is often the first place visitors to your website go to find answers: Who are you? What do you do? Most importantly, what can you do for them? These ten tips with corresponding examples will help…

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Marketing & Strategy, Small Business Online Presence

9 Creative Ways to Lure People to Your Small Business Website

You’ve spent a lot of time and care making sure your website is the best representation of your company. You have asked friends and family to look it over; you’ve carefully curated alt-tags on your photos and SEO’d each page.…

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Marketing & Strategy, Small Business Online Presence

Top 8 Website Updates to Make Before the Holidays

The holiday season is quickly approaching, and with it comes the shopping season. If you have e-commerce on your business’ page, here are the necessary website updates you need to make before that holiday rush hits. And if you don’t…

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Marketing & Strategy

How Street Fair Booths Can Benefit Every Type of Business

Large brands like last.fm or Coors buy tents at street fairs for exposure. But a small business isn’t aiming for exposure; small businesses use street fair booths to generate and connect with concrete leads. And what better way to generate…

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Marketing & Strategy

Our Favorite Crazy Business Ideas… That Actually Worked!

Entrepreneurship is, at its core, about finding a problem and then solving it. Sometimes that problem is pretty straightforward: people want to share large files with each other, and WeTransfer is born. Learning a new language and staying fresh with…

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Marketing & Strategy, Small Business Online Presence

What To Post? Social Media Ideas For Small Businesses

You should definitely be posting several times a day from your business’ Twitter, Facebook, and Instagram (among the other crucial websites your business should be on). Easier said than done though right? Well, here’s a handy guide full of great…

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Management, Marketing & Strategy

What Small Businesses Can Learn From Military Strategy

Success military strategy has much in common with business: the need for strong leadership, efficiency, intelligent strategy, and ambition. Here are a few important business lessons that can be learned from some of history’s most insightful military leaders. Hu-rah! Lesson…

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Marketing & Strategy, Small Business Online Presence

The Small Business Guide To Using Instagram

Instagram has 2 million monthly active users and gets 1.6 BILLION “likes” each and every day. As more and more main stream brands are joining Instagram, having a business presence there will come to be expected.  There are many worthy reasons besides “everyone else is…

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Management, Marketing & Strategy

How To Be the Star of Local Networking and Business Development Opportunities

As a small business owner, you have to wear a lot of hats. On a day-to-day basis, you may find yourself acting as bookkeeper, customer service manager, CEO, marketing strategist, or a combination of them all. One crucial responsibility of…

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Management, Marketing & Strategy

How to Be More Productive: What to Put off & What to Do NOW

When running a small business, your time is both incredibly valuable, and probably very packed. When your small business depends on you, it’s very important to make every minute count! If you’re like most small business owners, wondering how to…

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