Accountants

Four Lessons from Successful Self-Made Accountants

Starting an accounting from the ground up is no easy feat. You’ll spend months and years building your customer base- to say nothing of this time it will take to establish your brand. You should be ready for small social…

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Accountants, Marketing & Strategy

How To Find The Heart of Your Accounting Practice

According to plenty of research, summarized wonderfully in this article in the Harvard Business Review, 95% of purchase decisions take place unconsciously, as emotional decisions. The theory continues that most people assign a false logic to their decisions, when examining…

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Trends

Our Favorite Crazy Business Ideas…That Actually Worked!

You never know when that silly or crazy idea you had might take off. After all, these crazy business ideas became smashing successes!    1. Square Watermelons When it comes to wildly successful, “crazy” business ideas, you can’t go wrong…

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Marketing & Strategy

When Should Your Business Use a Marketing Agency?

Marketing. Every business owner knows we can’t survive without it, and yet it can be such a drain on time and resources if it isn’t your primary job. The cherry on top? Many businesses feel that the return on investment tends to…

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Marketing & Strategy

The 10 Best B2B Facebook Pages

With over 1 Billion users, Facebook is basically like a second internet, and a must for all businesses, even local small businesses or business to business (B2B) enterprises. If you think that the nature of product, service, client-base or location…

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Marketing & Strategy, Marketing Agency Guides

12 Marketing Buzz Words to Grab Customer Attention

My favorite thing to write about is small business marketing tips! To kick off 2015, I am going to introduce you all to the concept of “buzzwords”. In the marketing and advertising world, buzzwords are key signifiers of what consumers are most…

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Marketing & Strategy

Are You Packaging Your Goods Correctly?

Is your packaging design setting the best possible tone with your customers for what they can expect from your product?  When a consumer walks into a store or clicks onto a website to make a purchase, they’re met with a…

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Marketing & Strategy

Get A Fabulous Window Display in Just 30 Minutes!

Think of your store’s window display as free billboards that you can change as often (or as infrequently) as you like. Don’t waste the opportunity to grab a potential customer’s attention with a boring or cluttered display. Designing a gripping…

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Marketing & Strategy

How Street Fair Booths Can Benefit Every Type of Business

A new study by EventBrite reveals that 80% of millennials went to 3+ food,or drink festivals in the last year. Incredibly, 99% of millennials said they would recommend a product they liked at a festival to family and friends. This…

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Marketing & Strategy, Trends

Small Business Website Ideas: 12 Ways to Optimize!

Optimizing, it means so much more than just SEO now. Everyone knows that for your storefront, the most important thing is location, location, location! Well when it comes to your online presence, the key is optimization, optimization, optimization! You want…

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