Trends

Why Optimism Pays: The Psychology Behind Small Business Confidence

small-business-psychology

The Small Business Confidence index is looking good, up the highest it’s been since December 2007. However, this gain was the same as in February 2011, proving a year with no real gains. Small business owners are feeling better about the…

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Trends

How Can Small Business Confidence Be Quantified?

small-business-confidence

Small Business confidence has been on a very slow rise for the past 6 months, reports the National Federation of Independent Businesses (NFIB). Using the Small Business Optimism Index, the NFIB gauges how small businesses feel in the current economic climate.…

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