Let’s face it, when you’re first starting out in business, every penny counts. One wrong move can close your doors indefinitely and cause you to lay off the staff that you spent weeks interviewing and hiring. Rather than become a Small Business Administration statistic, what do you do? Should you skip out on marketing altogether? The decision to do just that could cost you everything. Use these marketing tips to get make an impact on a budget!
There are a wide variety of cheap and free resources out there, so why not make good use of them! Stumped on where to start? Here is a list of penny pinching marketing tips that could help you, a new business owner, promote yourself better:
- Do research before designing your website. Note which companies’ sites are the easiest to browse and find information on. Pay attention to the colors that are being used and the emotional response they bring. Read the wording on each site. Are there power phrases that appeal to your senses? Do you feel enthusiastic about the idea, product or service the company is offering? Create your business website after you’ve done your homework. It will help you get a feel for what others are doing online successfully.
- Make better use of social media. There are business owners out there that want nothing to do with Facebook, Twitter, Google+, and LinkedIn. The moment you say anything about Pinterest and Instagram, they groan and get defensive as to why they want nothing to do with the sites. The problem with that type of attitude is this. Your customers are on social media. It’s a convenient platform for them. Liking pages, following companies, commenting on posts, and sharing stories is something they do daily. If you want to interact with your customers on an intimate level, you need to see the value in social media. Even more importantly, the accounts are free to have and easy-to-use. Businesses of all sizes use Facebook, Twitter, and Instagram to launch campaigns, host contests, and handle customer service concerns before they get out of hand. You should, too.
- Get involved in community affairs. If you have a brick-and-mortar business, you’re going to want to get your name out in every way possible. This increases your chances of foot traffic which can lead to more sales, new customers and clients, and a reputation for greatness from the minute you open your doors for the very first time. Sponsor a sports team, volunteer at your local humane society, offer a scholarship to a college student in need or help serve Thanksgiving dinner to hungry families in your community. Your business will be seen, appreciated, and talked about in a way that earns you the respect and adoration of customers and clients worldwide which is more of a reason to have your website ready to go on day one.
- Offer an incentive for referrals. Give a discount or freebie to people who send their friends and family members your way. Word-of-mouth advertising is very effective because people receive a firsthand account of how you operate your business. When a satisfied customer goes to his or her inner circle with praise about your company, you’re going to reap the rewards of the referral. Entice your most satisfied customers to share by sweetening the deal with an incentive. It’s a fast and easy way to gain exposure and build your reputation.
With these budget-friendly marketing tips, it won’t cost a fortune to promote your business. By keeping your eyes and ears open for new opportunities to introduce yourself and your company to the public, you remain in the forefront of your customers’ minds which can lead to future sales and profitability. Apply what you have learned here to your own company and success will be inevitable.