by Pilar Nalwimba, SuperTasker.com
It’s safe to say that content marketing is fast becoming a powerful marketing and sales tool, with 75% of B2B buyers relying more on content to carry out research and make B2B purchasing decisions than they did a year ago. This has lead to the development of small business content marketing as an exciting new niche!
Small, medium and big businesses nationwide are beginning to embrace the notion of brands as publishers to help them attract, retain and convert customers through their content. Here are three sure-fire ways you can accelerate the visibility and growth of your business with content marketing:
1. Blog Posts
Although this has been said time and time again, there’s no way around it – content has always and will forever be KING! So use your company blog as a platform to showcase your expertise by creating valuable content to help your customers. Your blog and website are the foundation of your small business content marketing strategy. Find out what both their pain points and regular search terms are and then begin to fill these gaps through your blog. This in turn will help you to attract the right type of customer, as well as build trust and familiarity with them. As a result of consistently producing content, you will have more visibility and this will create opportunities for both data capture and lead generation on your blog and website. If you’re time starved, with no time to maintain a company blog, you’re not alone. As a savvy entrepreneur, you will make the most effective use of your time, without missing a trick, by outsourcing blog content to curated expert writers and bloggers.
Vary your content type and style by adding Infographics into the mix, telling a visual story with some eye-catching graphics. The great thing about infographics is that you can present easy to digest information, which is highly shareable across Social Media. Use data from polls and surveys to find and create interesting angles about trends in your industry that will help you to cut through the noise, ensure your content stands out from the crowd and captures the interest of key industry publications. A key tenant of small business content marketing is giving people useful or entertaining information. Easy to read and share infographics are a great way to generate referral traffic and reach a wider audience. Always remember to add your logo to each infographic for branding purposes.
Now you have all this great content, but there’s no point in having amazing blogs or infographics if no one gets the pleasure to see it. It’s vital to inform your existing base by adding both banners to your website and call to actions on your social media pages to immediately drive some early traffic. To reach a new audience, however, you should explore a social media campaign. In this instance it’s important to note that context is just as important as content, take time to establish the right platform and adapt your content to give it the best chance of reach and engagement. As a working example LinkedIn is great for B2B thought leadership content, Twitter only has 140 characters that will require use of relevant hashtags for discovery whilst on Instagram you may just take your strongest sentence and turn it into a beautiful quote graphic. Where necessary integrate influencers in your industry into your distribution plan so that you are reaching a wider audience. You should also ensure that your content is Google friendly and easy to discover. If you don’t have an SEO agency on board for your business, you can still optimize your content with some easy to use SEO plugins that will prompt you for keywords with on-page analysis. The more you tweet and post to Facebook, the more fans you’ll reach– so definitely try to share something 3-4 times a day. Not sure what to say on social media? Here’s our guide for Posting Ideas For Social Media.
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