Uncategorized

The Best Tools to Enhance Communication in the Workplace

If you’re a small business, you’re likely working closely with your colleagues – probably face to face in the same room.  Most workplace communication in small businesses is either verbal, direct communication or emailed correspondence. Yet a breakdown in communication…

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Marketing & Strategy, Uncategorized

The Rules of the Search: Think of Metatags As Your Company Manifesto

It turns out that search engines aren’t that different from people – both prefer intuitive simple language. So whether you’re in the early stages of building a website or you’re working on more content to get your site noticed online,…

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Marketing & Strategy

Savvy B2C Marketing Strategies for Your B2B

You may be such a niche B2B that you’re thinking: what could I possibly learn from marketing advice based on tactics used by a big B2C like Apple? But even if your client list includes just a handful of businesses, if…

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Marketing & Strategy

Website Content and Copy for Small & Medium Businesses

Whether you have a startup, small business or an established empire, the content and copy on your site needs to cater to people – not corporations – even if your customers are other businesses rather than consumers. The key is…

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