Marketing & Strategy, Marketing Agency Guides

12 Marketing Buzz Words to Grab Customer Attention

My favorite thing to write about is small business marketing tips! To kick off 2015, I am going to introduce you all to the concept of “buzzwords”. In the marketing and advertising world, buzzwords are key signifiers of what consumers are most…

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Marketing & Strategy

Get A Fabulous Window Display in Just 30 Minutes!

Think of your store’s window display as free billboards that you can change as often (or as infrequently) as you like. Don’t waste the opportunity to grab a potential customer’s attention with a boring or cluttered display. Designing a gripping…

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Marketing & Strategy

Top Online Marketing Trends for Summer 2014

Summer is finally here, and the change of season has many business owners contemplating ways in which they might be able to take their marketing efforts to the next level. As most professionals are well-aware of, the Internet has all…

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Marketing & Strategy

Will Businesses Benefit from Promoted Pins on Pinterest?

In three years, Pinterest has been able to accomplish incredible things.  As of late April 2014, there have been 30 billion items pinned and 750 million boards created on the site and through the Pinterest app.  Now, the company is…

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Marketing & Strategy

Savvy B2C Marketing Strategies for Your B2B

You may be such a niche B2B that you’re thinking: what could I possibly learn from marketing advice based on tactics used by a big B2C like Apple? But even if your client list includes just a handful of businesses, if…

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Marketing & Strategy

How to Create a Buzz: Word-of-Mouth Marketing and You

When you think of word-of-mouth marketing, do you envision your customers sharing your products and services through social media?  Do you see an array of tasks that involve “liking,” “tweeting,” “pinning,” and “sharing”?  If you do, you’re not entirely wrong…

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