Management, Marketing & Strategy

Five Lessons from the Best B2B Business Books

Knowledge is power. Knowledge will help you achieve the biggest gains for your business. If you’re a B2B small business owner, checking out the latest B2B business books could be the very best thing you do for your business. But here…

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Marketing & Strategy, Trends

3 B2B Marketing Trends To Try This Summer

School may be out for summer, but the rest of us are still in the office, trudging along toward Q2 sales reports while dreaming of a tropical getaway(which you should take, by the way- science says so!) Our tips for…

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Marketing & Strategy

Four Quick & Easy Google Analytics Tips For B2Bs

After a few hours of scheduling social media posts (need ideas?) across all your different platforms, do you find yourself wondering “Is anybody even reading these?” The answer is YES! But if you want more than that, you’re going to have…

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Marketing & Strategy

Three Ways To Accelerate Your Growth With Content Marketing

by Pilar Nalwimba, SuperTasker.com It’s safe to say that content marketing is fast becoming a powerful marketing and sales tool, with 75% of B2B buyers relying more on content to carry out research and make B2B purchasing decisions than they…

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Marketing & Strategy

Five Incredibly Successful B2B Social Media Campaigns

Everyone knows by now that social media is an essential component of any modern marketing campaign. But for B2B companies—especially those peddling less-than-exciting products—determining exactly how to bring their brand voice to social media in an exciting and engaging way…

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Uncategorized

What B2B Customers Want: Your Product & Service Listing Page

B2B customers are a unique group of consumers. They are often “shopping” with purpose, feel more pressure to make the correct decision than a B2C customer feels, and tend to be incredibly busy. According to research, a vendor’s website is…

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Money, Receivables Management

The Surprising Truth About Business Debt Collection

Many small business owners have heard of the Fair Debt Collection Practices Act (FDCPA), and assume it will cover them in the even a past due invoice needs to be sent to collections. This is not the case. There is…

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Uncategorized

What B2B Customers Want: Your Contact Page

Part One: B2B customers are a unique group of consumers. They are often “shopping” with purpose, feel more pressure to make the “correct”/best decision than a B2C customer feels, and tend to be incredibly busy. When making considering a purchase,…

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Marketing & Strategy

How B2Bs Can Improve Their Organic Reach on Facebook

Most small businesses have a love/hate relationship with Facebook. Businesses need to be have a profile, because their consumers now expect to be able to find brands on Facebook, and for the powerful purpose of social proof (the number of likes or…

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Marketing & Strategy

The 10 Best B2B Facebook Pages

With over 1 Billion users, Facebook is basically like a second internet, and a must for all businesses, even local small businesses or business to business (B2B) enterprises. If you think that the nature of product, service, client-base or location…

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