Management, Marketing & Strategy

Your Customers Are Diverse, So Why Isn’t Your Business Strategy?

Your customers already are incredibly diverse. According to the 2010 U.S. Census, 36% of the population identifies as a racial or ethnic minority group. Your customers are going to become increasing more diverse. If current rates of national population change trend…

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Marketing & Strategy, Marketing Agency Guides, Trends

Top Marketing Trends from Ad Age’s 2015 Marketing Report

Whether you’re the in-house marketing point person for your company or the owner of your own small agency, it’s important to understand the trends in your industry. I took a look at Ad Age’s 2015 State of The Marketing Industry…

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Marketing & Strategy

Three Ways To Accelerate Your Growth With Content Marketing

by Pilar Nalwimba, It’s safe to say that content marketing is fast becoming a powerful marketing and sales tool, with 75% of B2B buyers relying more on content to carry out research and make B2B purchasing decisions than they…

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