Customer Service, Marketing & Strategy

Customer Loyalty Programs: Are They Worth The Cost?

Customer loyalty programs seem to encourage repeat business but are they worth their cost?  As a start-up you’ll do just about anything you can (legally) to get the word out about the products and services you provide.  One incentive that…

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Customer Service, Management

7 Tips for Developing Effective Customer Loyalty Programs

Customer loyalty programs can be a double edged sword. If used properly, they do wonders in bringing customers back for more. On the other hand, if used poorly, they can lead to a lot of wasted time and resources, not…

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