Management, Marketing & Strategy

Your Customers Are Diverse, So Why Isn’t Your Business Strategy?

Your customers already are incredibly diverse. According to the 2010 U.S. Census, 36% of the population identifies as a racial or ethnic minority group. Your customers are going to become increasing more diverse. If current rates of national population change trend…

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Management, Marketing & Strategy, Trends

The Latest Secret To Growing Your Business: Multilingual Content By ReShare

Last week, the U.S. Census Bureau released the results of their most recent study on Language Use in the United States and small businesses should take note: 21% of the United States speaks a language other than English at home. Metro and rural areas in…

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