Marketing & Strategy

Why Marketing Your Small Business Through Community Outreach Really Works

One of the advantages small businesses have over larger corporations is their connection to the surrounding community. In marketing especially, a small business’ greatest asset is its intimate knowledge of the local community in which it thrives. We think community outreach…

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Marketing & Strategy

4 Budget-Friendly Marketing Tips for New Business Owners

Let’s face it, when you’re first starting out in business, every penny counts.  One wrong move can close your doors indefinitely and cause you to lay off the staff that you spent weeks interviewing and hiring.  Rather than become a…

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Marketing & Strategy

Top Online Marketing Trends for Summer 2014

Summer is finally here, and the change of season has many business owners contemplating ways in which they might be able to take their marketing efforts to the next level. As most professionals are well-aware of, the Internet has all…

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Marketing & Strategy

Will Businesses Benefit from Promoted Pins on Pinterest?

In three years, Pinterest has been able to accomplish incredible things.  As of late April 2014, there have been 30 billion items pinned and 750 million boards created on the site and through the Pinterest app.  Now, the company is…

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Marketing & Strategy

Savvy B2C Marketing Strategies for Your B2B

You may be such a niche B2B that you’re thinking: what could I possibly learn from marketing advice based on tactics used by a big B2C like Apple? But even if your client list includes just a handful of businesses, if…

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HR, Management

3 Essential Tips for Outsourcing Your Small Business’s HR

Small business owners often have more on their plate to deal with than they can comfortably handle. This is especially true for those who seemingly handle every aspect of the business themselves, from sales and marketing, right down to IT.…

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Marketing & Strategy

How to Create a Buzz: Word-of-Mouth Marketing and You

When you think of word-of-mouth marketing, do you envision your customers sharing your products and services through social media?  Do you see an array of tasks that involve “liking,” “tweeting,” “pinning,” and “sharing”?  If you do, you’re not entirely wrong…

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