Customer Service, FG Philosophy & News, Marketing & Strategy

10 Tactics For Small Businesses to Increase Customer Loyalty

For most small businesses, acquiring new customers is more expensive than retaining current customers. Small businesses owners should prioritize increasing customer loyalty as a central part of their overall business plan. Owners should actively maintain their customer relationships, rather than focus solely…

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Management, Money

6 Ways You May Be Undercharging for Your Work & How to Fix It

Whether you’re selling handmade goods on Etsy, pricing out a new contracting job, or selling your freelance services – underselling the worth of your products and services is a common problem in the small business world. Why? When small businesses…

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Money

Five Tips for Pricing Your Custom Work

If you’re in the business of creating custom products, you know how increasingly difficult it can be to put a price tag on your labor, skills, and expertise.  If it was so easy, there would be a standard price guide…

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