Marketing & Strategy

Four Quick & Easy Google Analytics Tips For B2Bs

After a few hours of scheduling social media posts (need ideas?) across all your different platforms, do you find yourself wondering “Is anybody even reading these?” The answer is YES! But if you want more than that, you’re going to have…

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What B2B Customers Want: Your Contact Page

Part One: B2B customers are a unique group of consumers. They are often “shopping” with purpose, feel more pressure to make the “correct”/best decision than a B2C customer feels, and tend to be incredibly busy. When making considering a purchase,…

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