Marketing & Strategy
Four Quick & Easy Google Analytics Tips For B2Bs
After a few hours of scheduling social media posts (need ideas?) across all your different platforms, do you find yourself wondering “Is anybody even reading these?” The answer is YES! But if you want more than that, you’re going to have…
Uncategorized
What B2B Customers Want: Your Product & Service Listing Page
B2B customers are a unique group of consumers. They are often “shopping” with purpose, feel more pressure to make the correct decision than a B2C customer feels, and tend to be incredibly busy. According to research, a vendor’s website is…
Uncategorized
What B2B Customers Want: Your Contact Page
Part One: B2B customers are a unique group of consumers. They are often “shopping” with purpose, feel more pressure to make the “correct”/best decision than a B2C customer feels, and tend to be incredibly busy. When making considering a purchase,…
Marketing & Strategy
Increase Your Sign-Ups —The Art of the Sign-Up Form
Subscriptions. Calls to action. The classic Sign-up form. They are the heart and soul of your small business’ marketing strategy—to gain information about potential prospects and begin the process of conversion to a sale. Without an effective call to action,…
Marketing & Strategy
Why Your Business’ Website is a Low-Cost Game Changer
This baby just created a webpage for his business, and it’s already making a big difference! Has your business hit a bit of a slump or plateau? When is the last time you took stock of your business’ website design? And…
Marketing & Strategy, Trends
Small Business Website Ideas: 12 Ways to Optimize!
Optimizing, it means so much more than just SEO now. Everyone knows that for your storefront, the most important thing is location, location, location! Well when it comes to your online presence, the key is optimization, optimization, optimization! You want…
Management
8 Things You Can Do to Grow Your Business Before Summer Ends
It’s the final days of summer—a season when, for many small businesses, work slows down. With clients out of town and a little spare time on your hands, the last few weeks of summer are a perfect time to take…
Marketing & Strategy
Will Businesses Benefit from Promoted Pins on Pinterest?
In three years, Pinterest has been able to accomplish incredible things. As of late April 2014, there have been 30 billion items pinned and 750 million boards created on the site and through the Pinterest app. Now, the company is…